High Tech Marketing Enlightenment?

"What is it about California? How can any state be so successful economically and yet so weird? I myself am from Oregon, a perfectly normal state, with a pleasantly thriving economy and plenty of fishermen and lumberjacks and such to balance out the high-tech crazies. I never intended to move south and write a book that says, in the very next paragraph mind you, that you should bet your next million on a Zen proverb. California is a bad influence."

-- Geoffrey Moore, Crossing the Chasm, 2002, HarperCollins Publishers.